CASE All Districts Online 2023-Pipeline Health: Leading a Campus Wide Strategic Plan

Video Transcription

Video Summary

The video transcript is from a session at the Alt District 2023 Conference titled "Pipeline Health Idiot Campus Wide Strategic Plan." The session is presented by Alessandra Demmons, who is the Director of Pipeline Development at UC Berkeley. Alessandra starts by introducing herself and acknowledging her colleague, Clara Dellenbach, who co-presented the session but is currently on maternity leave. She provides an overview of UC Berkeley as a highly decentralized campus and mentions that they are in the last year of a $6 billion campaign. <br /><br />The main focus of the session is on the Pipeline strategic plan at UC Berkeley. Alessandra discusses their learning objectives, the process and findings of their strategic plan, and the ICJ approaches and lens they took. She also highlights a program called "Discovery Journey," which is an innovative program to qualify prospects at scale. Alessandra emphasizes the importance of listening, sharing findings, leveraging technology, running proof of concepts, and creating space for this work. <br /><br />The session concludes with a Q&A, where Alessandra addresses questions about prospect development, expanding resources, breaking down attitudes towards lower level donors, stakeholder considerations, and metrics for measuring pipeline health. The video transcript is from a presentation at the Alt District 2023 Conference and no credits are mentioned.

Asset Caption

CASE Career Level: 3
CASE Competencies: Strategic Thinking, Industry/Sector Expertise

Keywords

Alt District 2023 Conference

Pipeline Health Idiot Campus Wide Strategic Plan

Alessandra Demmons

UC Berkeley

decentralized campus

learning objectives

strategic plan

Discovery Journey