CASE All Districts Online 2023-What’s love got to do with it? Moving Alumni Affinity to Philanthropic Engagement

Video Transcription

Video Summary

The video transcript is from a conference session titled "What's Love Got to do with it? Moving Alumni Affinity to Philanthropic Engagement" presented by Carla Henry Hopkins at the All Districts 2023 Conference. The session discusses the connection between alumni love for their institutions and their philanthropic engagement. Hopkins emphasizes the importance of alumni giving in sustaining universities and the need for strategies to encourage alumni to translate their affinity into financial support. She shares insights from Bowie State University's efforts to engage alumni and increase philanthropic participation. <br /><br />Hopkins highlights the success of the university's weekly electronic newsletter, BSU at a Glance, which improved open rates by reducing the number of emails and delivering engaging content. She also discusses the impact of the virtual alumni show, where alumni share their stories, on alumni giving and engagement. Additionally, Hopkins shares the university's involvement in the oral history project, which allows alumni to tell their stories and helps with development and research efforts.<br /><br />The session highlights the different stages of alumni participation, including young alumni, evolving alumni, established alumni, and seasoned alumni, and suggests tailored approaches for engaging each group. Hopkins also encourages the identification and highlighting of alumni through chance encounters, strategic prospect meetings, and alumni recognition initiatives. Overall, the session emphasizes the importance of fostering alumni love and providing meaningful opportunities for philanthropic engagement.

Asset Caption

CASE Career Level: 4
CASE Competencies: Strategic Thinking, Industry/Sector Expertise

Keywords

Alumni Affinity

Philanthropic Engagement

Alumni Giving

Engaging Alumni

Electronic Newsletter

Virtual Alumni Show

Oral History Project

Tailored Approaches