CASE All Districts Online 2023-Why Turnover Doesn’t Mean Starting Over on Transformational Gifts

Why Turnover Doesn’t Mean Starting Over on Transformational Gifts

Video Transcription

Video Summary

The video is a presentation from a university about donor cultivation and stewardship. The presenters discuss their experience with a transformational gift from the donors Bill and Margie Klesse, and how they leveraged communication and relationships to celebrate and steward the gift. They emphasize the importance of cultivating multiple relationships with donors and involving different individuals within the institution to create a stronger connection. They also highlight the role of communication and storytelling in donor engagement, including producing videos, coordinating events, and creating personalized touchpoints. The presenters discuss the challenges and benefits of turnover within the team and how they navigate keeping donors informed and engaged despite personnel changes. They emphasize the importance of gratitude and the role of stewardship in maintaining donor relationships. Overall, the video provides practical insights and lessons learned about strategically cultivating and stewarding transformational gifts.

Asset Caption

CASE Career Level: 3
CASE Competencies: Strategic Thinking, Relationship Building

Keywords

donor cultivation

stewardship

transformational gift

communication

relationships

donor engagement

events

gratitude