Data Privacy Webinar Series-Session 3: Getting in the Weeds: Risk Areas to Watch

Video Transcription

Video Summary

In this webinar, the speakers, Mark and Elise, discuss the importance of data privacy and the steps taken by the Oregon State University Foundation to comply with data privacy legislation. They emphasize the need for a team effort involving stakeholders from various departments to address gaps in data handling practices. The foundation focused on building a solid foundation for consent-based marketing, which includes adjusting the technical landscape to align with new privacy policies and preferences. Mark highlights the challenges faced in securing buy-in from units driven by traditional marketing strategies and the importance of cultural change within the organization. Additionally, they touch on the necessity of ongoing progress check-ins and training to ensure continued compliance and respect for data privacy. Their approach involves a strategic roadmap with a focus on transparency, customer choice, and adapting to changing laws and industry standards. Ultimately, the foundation aims to create a privacy and preference center that meets the needs of donors while respecting privacy regulations.

Keywords

data privacy

Oregon State University Foundation

compliance

stakeholders

consent-based marketing

technical landscape

cultural change

training

transparency

privacy regulations