Welcome everyone to the case district 5. We're just getting some more of our, and letting everybody in, but we're glad to have you here. And yep, we will get started. So thank you for those of you who are joining us. As you can see, this is a together offered by case district 5, but we welcome people from everywhere. And our focus today is really looking at the 2024, some of our circle of excellence award winners. And I'll be one of your moderators today. I'm Sue Frost. I'm on the case district 5 cabinet. And then our whole hope with the gathers is that we're offering what I like to call kind of a no cost informational yet interactive and informal chance to learn. And we're really looking forward to having you join us today. So we'll look into some strategies, tactics from some of these three award winners that I think can be great applicability across different circle of excellence categories, but then also talk about the awards process and submission. So let me go ahead and next slide. This is the day. So this is just what we'll spend some time together. It's an hour. You I think how we'll do questions is we'll do them through the sessions. You can either raise your hand. We'll try to catch that as best as possible. You're also welcome to use chat. I think our approach will be we'll have each of our three different award winners just give an overview. I think you'll really enjoy it. And they're the meat of what we're doing today. But we'll take questions about their specific projects at the end of their presentation. So we'll have three of those and then we'll move much more into discussion questions throughout as we just talk about the awards process with that. So I'm going to stop speaking is that I'm in the moderators. I'm going to let and introduce herself, who will be our other moderator today. Right. Thank you, Sue. Good morning, everyone. I'm Anna O'Connell. I'm director of public relations and marketing at the College of Lake County, which is in northeast Illinois. Then we're really pleased to have our other are really why you're here, our speakers today. So we have Brian Pachacek, who is with the Milwaukee School of Engineering, Rebecca Tilley with the University of Iowa Center for Advancement and Stephanie Vennmacher with the Waubonsie Community College. All of them are in different parts of case five, but all have produced some award winning yet practical for their constituents contents. We're really excited to have them share that with you today. And on that note, what we will have first is going to Brian talk about what they've done and their award for them at the Milwaukee School of Engineering had been in the marketing category. I'm now going to stop talking and take you away with what they had done. Hi, thanks so much for having me. So, yes, I'm the video and multimedia producer here at MSOE. And just a brief understanding of what how we got to this video. We have an alum. His name's Dwight Derricks. He works for NVIDIA and he's been in the realm of what has now evolved into AI and machine learning for decades. I think he graduated in the late 80s and he came back to campus and said that the future is AI and machine learning. And in 2016, 2017, he gave us a very generous donation to build the Dwight Derricks Computational Science Hall, which houses our supercomputer, ROSI. And we started to see other universities kind of start talking about AI and machine learning, even though we were already doing it. And so we decided that we needed to create a video to kind of plant our flag in the ground that we are the leader in AI and machine learning. And the number one thing that we hear from students is that they love the access to our supercomputer. Freshman year, most universities that you go to, if you want access to the supercomputer, if they have one, you have to be a graduate student or part of a research team. And at MSOE, you have access day one as a freshman and you also have access to it outside of the computer science program. So that's another big thing. We are really starting to evolve into this interdisciplinary cross section where we want AI and machine learning to touch a majority of our programs, whether that's engineering, business, nursing, etc. And so this will briefly show the video and then I can chat a little bit more about the process of it. If you scroll up, it should be, unless it was, it should be at the top of it, but yeah, I think go down right here. That should be it. If it's, if it can't play, that's okay and I can just talk through the screenshots. Yeah. My apologies, Brian. Yeah. I apologize for showing you these screenshots here. Well, that's okay. I'll just, let's just talk through the screenshots. So the big thing with us at MSOE, when we think about video production, we want it to be as realistic as possible. So we use all of our students. We use all of our faculty. We don't hire any talent and everything we show is stuff that we do on campus. So what was exciting about this video is that we have a challenge every year. That's called the Rosie Supercomputer Superchallenge. And students from any programs can enter and it's basically coming up with a problem and trying to solve that problem using Rosie, our supercomputer. And with that, we get many, many amazing and brilliant projects from our students. And so most of the projects that you see throughout the video are real projects that were award-winning with the Rosie Supercomputer Superchallenge. And we love that because it definitely gives us an authentic feel and really gives prospective students and families an opportunity to see what their students could be working on with our supercomputer. Now with our, because we're a higher ed and we're a nonprofit, we do have limitations with how much we can get away with with our budget. And so we have to be very smart with how we handle our production. In this video, our ballpark was around 30 to 40,000, but we wanted it to seem, you know, we wanted it to display that it could have been more. And so we partnered with a local agency called CI Design and we started to concept. And the two biggest things that I think really sell this video is that we shot it at night and we also did a lot of in-camera effects. So meaning all of the light, when you watch the video, all of the light displays, everything you see on camera, like behind the students here or on the bottom image, you see kind of stuff layered on top of what we're looking at. All of that was done in camera. So meaning on production, on set, that was all stuff we added so we could give it a very tech forward feel. And so we think that it really sold this idea of this tech heavy industry that and feel that you'd get at MSOE with the projects that you're working on and with Rosie's supercomputer. The other thing that we, sorry, one second. So then the results that we received from the video, it's been one of our highest viewed videos on YouTube, which is fantastic. It was also one of our highest videos through our social media feeds because we pushed it through all of our channels. And then the most exciting thing was the, obviously the case award winning. It was also a Midwest Emmy winning and a gold telly winning. So it just, it really, I think was timely and it really spoke to these students to envision what type of education they could get through AI machine learning at MSOE. Is there anything, I guess, questions or anything people want me to follow up on or anything I missed? Would you be willing to put the link to the video in the chat, Brian, for all of us to watch at some point? Yeah. Let me grab it real quick. Yeah. I'd love to watch that afterwards. Yeah. Yeah. And it's not long. It's only 30 seconds. So if you wanted to briefly watch it, you've definitely, let me just grab the link real quick. Meanwhile, we have a question. Yeah. Saw someone's hand up. Yeah. I believe it was a Jordan. If you, if you had a question for Brian. No. My bad. I'm sorry. It was a mistake. Oh, no worries. And Brian, we'll be sure to include that YouTube link in this recording for people to access after the call. Sure. I just added it to the chat. So hopefully people can bring that up and, and check it out. Great. Brian. Hi. Was this 30 for broadcast possibilities or was that? So, so that's a good question. So we actually made two versions. We made a 30 for broadcast and we also made a 45 that gave us a little more time for everything besides broadcast. And usually on top of it, what we'll do to save money as well is once we have the produced videos, I will go ahead and cause I also have experience in editing and shooting on top of producing. So I'll go ahead and make like 15s as well from the produced videos. That was my next question was like, who's the, who's the team and who like, was this all you partnered with your, your vendor or was there an internal component too? So there's me as far as the multimedia and video producer, then we have about at MSO, we have about 12 people in our marketing department. So we have graphic, a couple of graphic designers, we have a creative director. We have our digital media director, all those kinds of people. So when we first start, we do internally concept. We kind of discuss what we want to cover for the year. And so we knew this one was a big one with AI machine learning. It just, you know, obviously it still is. And so we decided, yes, this is a video we want to make. We want to talk to those students. And so then we will concept. And then once we kind of settle on the concept, we then further concept with our local partner CI design. And then as far as production goes, I produce it from an MSOE standpoint. And then I work with CI design that staffs up a director, DP, all that kind of stuff. And we, it's a very collaborative, collaborative experience. Then on the, on the other side, were you doing a broadcast ad buy against this or pre-roll buys? Or was there any paid promotion of it in addition to your social cuts? Yes. Yeah. So we do do pre-roll, we do media buys. And so we usually run campaigns throughout the year, certain campaigns. And so this one was for every large video we do, which this one's considered one of our larger videos, we put money behind it to promote it. Thanks. Yeah. Thanks, Brian. We appreciate it. And thanks for sharing that again. Apologies to folks who hear the video didn't link with that, but Brian, thank you for sharing it in the YouTube. So we'll make sure everybody does have a chance to see it. Definitely. Thanks for having me. Yeah, no, our pleasure. Thank you. So next we've got Rebecca Tilly, we'll be talking from the University of Iowa Center for Advancement is, was submitted and had a winner for the Circle of Excellence in the magazine category. So I'm going to hand it over to her now. And Rebecca, I can advance the slides whenever you're, as you want me to. You can go ahead then. Okay, great. Hi, everybody. Rebecca Tilly, I'm really happy to join you today to talk about a recent project from Iowa magazine, which is our special Together Hawkeye campaign issue, which was honored with a Case Gold Award and single topic and special editions category. Before I kind of get into this, I want to be really, really clear that this is not my work. This issue was absolutely a team effort and a labor of love. And I'm here representing many talented creatives, including our co-editors in chief for this issue, Shelby Thomas, and Sarah O'Leary, our art director, Nick Beecher, and many others who contributed in really meaningful ways. You can go to the next slide. Thank you. Um, that said, in October 2023, the University of Iowa officially launched its Together Hawkeyes campaign. This is a massive initiative with a $3 billion fundraising goal and a plan to engage 300,000 alumni and friends with 3 million meaningful points of contact. So our magazine team had a unique opportunity to introduce this campaign to our readers in a way that felt inspirational, creative, and approachable. So we worked closely with campus stakeholders to understand campaign priorities, and then translated that internal messaging into something that would resonate with external audiences. So think of it kind of like a college viewbook, where storytelling and design work together to capture our hearts and imaginations. You can go to the next slide. Um, for this issue, our designer, Nick Beecher, did a complete redesign of the magazine. Instead of our usual departments, we organized the issue around the campaign's strategic themes. We curated impactful University of Iowa stories that brought these themes to life and showed readers how their support fuels incredible things. And if this little short clip will play for you, there it goes. This magazine was part of a piece that lifts far beyond just the print artifact and includes a web presence and supportive materials like video pieces. We have a really creative videographer on staff who put this together, which I'm just very delighted by. Let's go to the next slide. There it is. So, you know, let's be honest, we've all seen fundraising pieces that feel really impersonal or over institutionalized. And they often go straight into the recycling bin. So our team wanted this to feel really different. We wanted to give people goosebumps. And so to guide story selection, our team asked what makes us feel proud to be Hawkeyes? What really sets us apart? And one of the stories that rose to the top immediately was the Hawkeye wave. So this is a beloved tradition where fans turned to wave at patients at the Stead Family Children's Hospital at the end of the first quarter of every home football game. So in this issue, we featured Kinley, who was diagnosed with cancer at the age of five and experienced the way both from the hospital and later from the field when she was in remission. And we also created a campaign or a companion video that brought her story to life. And that video actually won its own case award in the fundraising and stewardship category. And to be honest, as someone who's been at those games, I can tell you the way it gets me every time my eyeliner is wrecked. It's powerful. It's emotional. It's just really special. Go to the next slide. We also spotlighted other standout areas at Iowa, like our strength in writing, because we are the home of the Iowa Writers' Workshop, astronomy, and of course, women's athletics. One highlight included Kate Thorne-Clark and our NCAA runner-up women's basketball team playing an exhibition game on Kinnick Field in front of a record-setting crowd to support the Children's Hospital. This was an unforgettable moment, and we captured it in a feature titled It's Bigger Than Basketball. And throughout the campaign, beloved Hawkeyes served as the faces of the campaign, which reinforced the messaging in each of the sections. We included QR codes and lists of ways to get involved, making it easy for readers to take action, but in a way that didn't feel like a hard sell. The campaign kickoff built on that same storytelling foundation. And in fact, the magazine ads were repurposed as event banners, creating a seamless connection between print and in-person experiences. And of course, you know, in a digital world, a print magazine is something really special. It's a tactile piece that our audience can hold on to. And for this issue, that audience included some of our strongest supporters. But of course, we didn't end there. We did extend the reach kind of well beyond print. Our magazine website saw more than 67,000 visitors around the time of this issue's release. And on social media, we shared stories with 83,000 followers. And throughout our monthly e-newsletter, and through our monthly e-newsletter, which goes out to 135,000 readers, we saw an open rate of 52% and a click rate of 5.5%, both well above industry benchmarks. And one last detail that I really love, for the cover, our team used a flood gloss varnish with a matte spot varnish overlay and a collage of campaign and university logos. It's subtle, but a striking treatment that really turns this issue into a keepsake, which I tried to represent in this photo here. We've ordered thousands of extra copies to help build campaign excitement at future events and are still using those even today. So thanks a lot for letting me share this project. I'm incredibly proud of my team and the care that they took in crafting something that really honors the heart of our campaign and the spirit of the Hawkeye community. And I'm happy to answer any questions if you have them. Well, I have a question, if no one else does. Rebecca, this is really, really, really impressive. Love it. Could you talk a little bit about the distribution on social and how did you chunk out, that's not the right verb exactly, but how did you separate the various components and push them out? Yep. You know, we have a really skilled web team. So we take each individual story and then we have a really beautiful magazine website, but of course each story kind of comes in its own pieces. And then we spend time sending those out over our various social channels. And it's also, I think I mentioned earlier too, we have a number of component pieces to the stories as well, like some video pieces that we put out. And so it was a pretty multifaceted, multi-channel moment in storytelling. And obviously for the case where they're just looking at one of those assets, but it is the foundational asset, so. Yeah, I worked at a, the previous institution I worked at, we had a beautiful magazine, but our website was a little bit less exciting. And so I was pretty thrilled to come over into this role and to get to work with some folks that are just really gifted at translating. Because you know, there's design for print, right? And then there's, you know, how do you then translate that into digital spaces? And I think they're really gifted at that. Yeah. Thanks. Any other questions out there in the chat or any hands up? Yep, Ryan. That's your question? Yeah, sorry. Please. Yeah. When, cause I know you said you, there was many facets of this whole project. When you are incorporating video with, to support some of this, some of these stories, are you, do you have a specific project that you're working on right now? Some of this, some of these stories. Are you, do you, is there an effort to like, I don't know how to, do you do an effort in the magazine to video to kind of like connect those two to say like, hey, if you're interested in more of the story, we have a video on this as well type situation. Yeah. And it may have gotten missed in that kind of fly through piece, but the Kinley story in particular, the young woman who was part of the Hawkeye wave, in the magazine, we had a QR code that linked off to the video, kind of the expansion video piece where we actually talked to her parents and talked to her and you could hear her voice directly. And like I said, that also won a case award. Yeah. Which is sort of lovely too, but I really liked how you talked about with your piece, how you, you know, chomped it out even further, right? Like the 30 second version, the 45 second version, the 15 second version. And I think, yeah, I thought that's definitely a nugget I'm gonna take away and bring back to my team. Yeah. It's something I brought from the agency world because majority of my career is in the agency world. And this is my first higher ed position. And the biggest thing for us in the agency world was like, how far can you stretch the content that you're getting? And so I brought that here where, you know, I was like, hey, we're creating some nice videos here, but there's still a lot more we can do with this. So why don't we break it down even further? And that's something we've continued to do. Yes. I love it. Yeah. Thanks. Other questions, Rebecca, or I'm very happy now. We're kind of give the floor over to Stephanie, who's gonna talk about their project. I have one question for Rebecca. Yeah, please. I'm interested in this, your initial brainstorming. How does that look? How do you get idea? How do you get stories? Are you getting it from a bunch of different places? Do you have leads? Are you searching for it? How did you gather all these stories for this? No, that's a good question. Especially on a conference of campus as large as ours, where we have messaging, we have a major healthcare center, we have major athletic enterprise, we have our arts campus. Yeah, no, it's definitely a lot, right? And I think one of the things that our team is really good at is being quite connected in. Like we spend a lot of time with campus partners and we also reach, during this process, would reach out to them and say, hey, we're looking for, these are the kinds of stories that we're looking for as we're sort of putting these pieces together and took their recommendations as well. Also within our entire organization, we have our fundraising staff that we really lean on as well for those things because they are also even more deeply connected with campus and like any great brainstorm, at the beginning, it's super messy, right? And then sometimes in the middle of it, you're like, are we gonna come out the other end of this in any way that makes sense? But then you kind of hang on to those pillars of what is it about this place and follow your brand. And that's ultimately, this is a reflection of that. And I think in a way that really speaks to who we are as an institution. Great, thank you. Yeah, of course. Yeah, thank you for your questions. Other questions for Rebecca? As said, we'll certainly continue to have time as we go through the webinar. Okay, next up, let me get the slide. We will have Stephanie who's joining us and they were a circle of excellence winner in video. And you can let me know, Stephanie, if you want me to do slides or if you prefer to do them. Yeah, if you don't mind doing them. Happy to do so. Thank you. Happy to be here, proud to represent Waubonsie, proud to represent much like Rebecca, a full team, right? And so a special thanks to our videographers, multimedia coordinators, Eric Leo and Kevin Modaff, who's voiceover. If the video plays, you will hear a little bit later on. So, but I think this is sort of a testament to being a little bit flexible. I think in terms of, you know, we just talked about brainstorming, being flexible about where ideas come from and being a little bit flexible about our brands and sort of our hooks, right? How we engage students and differentiate. So if you want to go ahead and advance the slide, I'll talk a little bit before we play the video, I'll talk a little bit. So like I said, being flexible about where ideas come from, Kevin, whose voice, like I said, you will hear, it actually came out of, he and Eric were doing another video and just for some placeholder voiceover, they did sort of the scary voice, I think partly to see if I was paying attention. But so we sort of started riffing on that and it was like, okay, that was kind of a creepy voice and Kevin can do it. And so, you know, we've typically done ad buys in movie theaters around sort of Halloween time, right? It's also a big time for two year and four year, right? As seniors, high school seniors, specifically are kind of, you know, shopping around in the fall and trying to get into that consideration set. We also had still do some cable TV buys and sort of, you know, there was the Halloween baking championship and some other things that our ad rep was able to kind of get us some sponsorships, some tie-ins for some of that and also, right, all the other things. So we're like, well, how can we stay on brand, right? But how can we sort of lean into this idea of the holiday? What's scary, what's not scary, right? College itself, right, produces a whole other sort of fear, right? Or can, and so it's kind of like, how do we sort of allay those fears for people and how is Waubonsie different, right? And how can we present some of our proof points sort of using that framework? So if we want to go ahead and advance and we'll see if this works. Oh no, we're not a bot, we promise. Well, if it doesn't, yeah, if you want to work on it, otherwise, if you want to go to the next slide, there are some images from the landing page, but. Yeah, give me one second, Stephanie. I'll see if I can get it for you. I'll sort of talk about the impact of the piece that hopefully you're about to see, but. So we did it all in-house, right? And you'll see it's not footage that we captured, it's stock footage, which is kind of another takeaway, right, if you don't have the manpower, right? Sometimes if you have the editing power, right, you can create something impactful that way. I mentioned some of the paid spots. Obviously we did kind of organic and on YouTube. So YouTube alone, we had about 92,000 views, which for us is quite healthy. 29 seconds, most people watch the 30 second spot for 29 seconds, so we'll take that. And we got about 750, 720 more viewed hours than we typically see. Most of our videos, we see about 50 view hours across, right, everything that we do. This one was about 770. So, you know, again, good for us, not quite viral, right, but pretty healthy for us in terms of analytics. So, are we giving this another shot? Okay, here's the landing page. Yeah, unfortunately I can't get it for you, Stephanie, but if you could link it in the chat at some point, that'd be greatly appreciated. Sure, so you guys can sort of see, again, you won't hear Kevin's voiceover and I won't even pretend to imitate it because that's not my strength, but it's scary, right? So he talks about putrid tuition and horribly huge classes. So we sort of take the video, kind of takes you through some of those common fears, right, of what you could run into, perhaps at other colleges, but certainly not at Waubonsie, right? So, again, trying to sort of frame our proof points in a way that's a little bit more, you know, leaning into where people are, right, in a little different framework. Obviously this visually is not really what our typical brand offering would look like. You know, and I think sometimes we can get caught up, myself included, in sort of what are the visuals of the brand, how does the brand look, right? But it's sort of, to me, what is the brand saying, right? And who are we? And again, what are those reasons to believe, which I think we did a great job. In this campaign, right, the visuals may look different, but sort of those proof points of, hey, you're gonna get small classes, you're gonna get personal attention, it's gonna be affordable to you, right? Transfer is gonna be seamless, right? As a two-year, that's important, right? Nobody wants to waste credits in terms of on their ways to educational goals. So being able to get all of that into this was a good thing. So again, I think some of the takeaways is just that, right? Being a little bit flexible, riffing off of things, right, with your team, whether or not it's a dedicated brainstorming session or not, right? What are those bits and pieces that you can sort of pull and tease out? This did lead to, we've also done sort of a Hallmark spoof, I would sort of say, you know, in the wintertime, we usually have to, like probably many of you in this call, I shouldn't say have to, get to do a holiday video, usually for the office of the president. And so it became, how do we sort of use that footage beyond that particular project? And so we sort of turned that into sort of a Hallmark spoof. Like I said, it's like this season, fall in love with Wilbonse. So again, sort of playing off that other holiday theme in a way that it doesn't look like a college ad right away for good or bad, and that's not as good, right? It gets people to watch maybe a little bit longer. It looks a little bit different than what they're used to seeing. So I think that was everything. Tell me what questions you have. The holiday video is scary. Do you mean having to do a holiday video? Yes. Okay, perfect. I was laughing when you said that, because I was like, oh. Yes, yes. Feel that deep in my soul. Exactly, exactly right. Any other questions? Everyone's too scared of a lot of it right now to ask questions. This video is great. So I appreciate it. As Jacob said, we'll add it in the link and make sure everybody has a chance to see it. Sorry it wasn't there, but thank you. Mm-hmm. I have a quick question. Yeah, please. I would say how often at the university do you have to go to the library to get a copy of the book? I would say how often at the college are you kind of coming up with these themed, does this happen throughout the year, every year? Are you trying to come up with themed versions based on the timeliness of things, or is this kind of a one-off? Yeah, good question. I mean, so far it's been sort of a one-off. I think this was last year we produced it and we ran it again this year, right? And so I think when I submitted the video, right, it had about half that amount of views, right? And then we used it again with some tweaks. Like I said, the more winter holiday hallmark, again, sort of grew out of a concept we have for the holiday video. And so that's another one that we've sort of added to our repertoire. We haven't sort of recreated it. So it's not anything, Brian, that we were kind of looking to do, to be honest. But now we've got sort of some of these in our library and can kind of take off off the shelf, right? Which again, as a smaller shop or as a lower budget, it's not a bad thing either. No, not at all. I'm still using brand videos from 2018, 2019. There you go. Still play well in our timely and- Yeah, exactly. New audience list, right, yeah, exactly. Thanks. Yeah, no, good question. Thanks. I'm going to, so thank you, everyone. So thank you for sharing just all three of you, Rebecca, Stephanie and Brian, what you'd submitted. And so I'm going to hand it over to Anne because we wanted to talk a little bit more about how did the CASE Circle of Excellence Awards work? How do you create a successful submission both with insights we can offer from CASE, but also from some of our panelists as well? So thanks, Anne. Yeah, thank you, Sue. Yeah, it's really, really delightful to hear from our colleagues and we all have the same kind of challenges, I think, and it's just good to learn from everyone. I'm stepping in this morning though to represent Jennifer Wyatt and she's our chair of the District 5 Awards. So I'm just filling in for her today, but happy to walk you through the CASE Awards process and how it's evolved, especially how District 5 recognition has been streamlined, which means we're going to talk about how you can submit competitive, strong nominations. So this year's process makes it easier than ever to be recognized. When you submit your work to the CASE Circle of Excellence Awards, your entry is automatically considered for best of District 5 recognition. There's no separate form, no added fee, just more opportunity. We've also updated the award categories and judging criteria. This means that staff size-based categories, which were introduced last year, will be continued this year, which guarantees that there's a fair assessment regardless of whether you're a team of three or 30. Categories have been modernized to reflect current advancement and communications practices, especially in digital engagement and integrated campaigns. And I know I always talk to my team, and I'm sure you all do, what is our goal? What are the objectives? How are they measurable? And how can we ascertain our work and really evaluate what we've been doing and why? So those points are really critical. So why does the District Recognition 5 matter? Well, it's great at the district level, which helps elevate your work among your peers. It's also a great way to demonstrate thought leadership, gain visibility in our region, and inspire others who are doing similar work, such as what we're doing today with our three panelists. Again, this happens automatically. Your Circle of Excellence entry puts you in the running for District 5 honors. It's a streamlined way to highlight outstanding work on both the national and regional stage. If you have any questions, please feel free to reach out to our CASE District 5 team. And now, as I said, we just, we appreciate your time and attention today and a special thanks to Rebecca, Brian and Stephanie. Are there any questions from anybody who's joining us either by chat or raising your hand or just unmute about what you saw today or the awards process? Can I give a little plug? Yeah, please. I'm not an active volunteer with CASE right now, but if you are, one thing that was really instructive to me as I was applying for CASE awards was I volunteered one time to be a judge on one of the committees and it was something that I wasn't, I had expertise in but I wasn't applying for, it was like science writing I think is the category. It's cool because you get to see a lot of great work, and you start to understand what makes submissions stand out. That was really helpful to me when I was, you know, in the process of submitting for these and then the only other thing I'll say about this too is the question I always ask my team when we're kind of in that season where it's time to apply for CASE awards is, you know, what are the things that you've done that you're proud of first and then what will our peers, learn from the submission, right? Because I think ultimately that's what we're really trying to do is share, you know, share things that can be modeled and repeated by other places and, you know, I've, in a previous role I won two CASE awards for social media and it wasn't because I was like the best resource, it was because I had an innovative idea, I executed on it, I measured results, and I took the opportunity to tell my colleagues about it. And in fact, I love having Stephanie here because I think that, you know, it's oftentimes the community colleges that are doing the most innovative work, and I always am looking at what they're about because that's where I can find a lot of inspiration. And Rebecca, if I could quickly echo your comment to somebody working at HQ. For some additional context, the Circle of Excellence is a program that receives in the ballpark of 10,000 nominations and our awards department here at CASE is all of two people. So, this is truly peers honoring peers, peers recognizing peers, and like Rebecca said, you know, taking some time out of your day to highlight the phenomenal work that's going on in advancement across the country and maybe occasionally steal a couple ideas for your own shop. Thanks. So, we appreciate everybody who's joined us today. We will get things out to you, including the video links, which are well worth watching. We often send an evaluation after this, so we always love your feedback, both about this session, and we're committed to continuing to do togethers, heading into the fall. So, we're always love to have you suggestions of different topics, whether the marketing, communications, public relations area, or just more general, please share. So, we really appreciate everybody joining us today. Thank you.

CASE District 5

Circle of Excellence

award winners

AI and machine learning

university magazine

Halloween-themed campaign

institutional innovation

advancement strategies