Download the Program-Program

Program

Pdf Summary

The 2025 School Marketing and Communications Virtual Conference offers a diverse range of sessions tailored for school marketers, communication professionals, and administrators. The conference showcases practical strategies for enhancing school marketing, engaging communities, and leveraging digital tools. Each session includes insights from seasoned experts in the education industry.<br /><br />Session topics include strategic marketing, effective parent engagement, promoting joy in school communications, crafting compelling appeals, and managing social media with limited resources. There’s a strong focus on using AI to enhance strategic decision-making, improve operational efficiency, and optimize engagement through personalized content. Attendees will learn to harness AI for precision marketing and donor retention, along with mastering the art of video storytelling and building trust through well-structured communication strategies.<br /><br />The conference also addresses vital themes such as navigating complex cultural environments, integrating generative AI, and meeting the challenges of modern school communication roles. Participants will gain insights on leveraging search advertising to boost enrollment, effective data sharing for communications and advancement, and understanding the legislative landscape affecting schools.<br /><br />Speakers, such as Brendan Schneider, Cyrielle Bazin, and others, will provide actionable steps and real-world examples to enhance attendees' practices. Topics range from the mechanics of targeted marketing campaigns to the psychological impact of checklists in building internal trust, making the conference a comprehensive resource for optimizing school marketing and communication strategies in the evolving educational landscape. Whether focusing on technical skills, such as digital PR, or broader themes like AI integration, this event supports communicators in their professional development and strategic advancement efforts.

Keywords

school marketing

communication strategies

AI in education

digital tools

community engagement

video storytelling

social media management

generative AI

enrollment boost

professional development