Introducing CASE Insights Framework for Brand and Reputation Metrics in Education-Slides

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The document provides an overview of a session by the Council for Advancement and Support of Education (CASE) on the development of a standardized framework for measuring brand and reputation metrics in education. Led by Nilanjana Pal and featuring Teresa Valerio Parrot, Ovidia Lim-Rajaram, and Terry Flannery, the session aims to introduce and solicit feedback on this framework from marketing and communication professionals.<br /><br />The purpose of the initiative is to enable standardized performance measurement and benchmarking, helping professionals act strategically and with integrity. CASE, leveraging its position as a leader in educational philanthropy and alumni engagement, seeks to develop essential metrics for education marketing and communication.<br /><br />The framework comprises six broad categories dedicated to the foundation of brand and reputation, spanning three levels of measurement: Reporting, Analysis, and Insights. The initiative aims to build from basic to sophisticated measures, emphasizing the need for standard definitions and piloting a system for data collection.<br /><br />Attendees are invited to share their feedback, including examples of measures they use in marketing communications (marcom) to evaluate effectiveness. Participants are encouraged to categorize their measures within the framework’s levels and functions and contribute to the crowdsourced development of the framework.<br /><br />The session underscores CASE's strategic intent to define and disseminate standards across integrated advancement disciplines, ultimately facilitating the success of educational institutions worldwide. Members can access further resources and support via CASE's online platform, while non-members are encouraged to join for full access to benefits like surveys and benchmarking tools.<br /><br />The initiative is a multi-year effort, inviting continuous feedback and collaboration to refine and establish a comprehensive framework for brand and reputation metrics in education.

Keywords

CASE

brand metrics

reputation measurement

education marketing

standardized framework

benchmarking

Nilanjana Pal

marketing communications

data collection

educational institutions