Introducing CASE Insights Framework for Brand and Reputation Metrics in Education-Webinar Recording

Video Transcription

Video Summary

The video is about the third gathering organized by CASE (Council for Advancement and Support of Education) in the Asia Pacific region, focusing on introducing a new framework for brand and reputation metrics in education. The event aims to unite advancement professionals from various sectors globally, including the US, Canada, Australia, New Zealand, the Middle East, and Asia, to discuss challenges and share best practices. The framework is designed to standardize measures of performance in areas like marketing and communication, which are traditionally hard to quantify consistently in the education sector. Featuring input from ten thought leaders, the framework comprises six categories of functions and three levels of measurement to accommodate diverse institutional needs.<br /><br />Terry Flannery, a prominent university marketing professional, leads the session, explaining the framework’s purpose and future steps toward developing standardized benchmarks. Attendees, including panelists Ovidia Lim-Rajaram and Teresa Valerio-Parrott, express excitement about the framework's potential to enhance cross-functional collaboration and provide meaningful benchmarks, while acknowledging challenges in data collection and cultural context. The session concludes with a call for contributions from participants to refine the framework further.

Keywords

CASE

Asia Pacific

brand metrics

education sector

standardization

marketing communication

Terry Flannery

cross-functional collaboration

benchmark development