Making the Ask Workshop-Recording

Video Transcription

Video Summary

In the video workshop, David Smith, an advancement leader with a background in education, shares insights on soliciting and closing leadership gifts in the philanthropic context of educational institutions. A key point is ensuring inclusivity in discussions about making the ask, accommodating various institution types and donor levels. Smith emphasizes that whether soliciting $10,000 or $10 million, the core processes and fundamentals remain consistent. He highlights the importance of preparation, understanding institutional goals, and knowing one's prospective donors.<br /><br />Smith advises embracing the philanthropic advisor role and offering potential donors an opportunity to lead by contributing. He suggests using language that frames contributions as investments, providing a sense of mutual benefit. Using strategies like drafting personalized proposals and leveraging gift pyramids can help guide donors in understanding the impact of their contributions.<br /><br />He also addresses common fears in fundraising, such as receiving a "no" and taking it personally. Overcoming these fears involves focusing on preparation, establishing strong relationships, and using activity metrics rather than dollar metrics in cases of lapsed donations.<br /><br />Smith underscores the importance of timing, listening, and looking for signs that a donor is ready to be approached. He concludes by encouraging fundraisers to lean into positive narratives about donor potential, especially in international contexts, and adapt strategies accordingly.

Keywords

David Smith

leadership gifts

philanthropy

educational institutions

inclusivity

donor levels

preparation

philanthropic advisor

investment language

personalized proposals

fundraising fears

donor readiness

international strategies