Redefining a Rivalry: The Power of Collaborative Alumni Engagement-Recording

Video Transcription

Video Summary

This session, titled "Redefining a Rivalry: The Power of Collaborative Alumni Engagement," was hosted by the Case District 1 Cabinet and featured representatives from the Harvard and Yale Alumni Associations discussing their collaborative efforts around their annual Harvard-Yale football game, commonly referred to as "the game". The aim was to transform a historic rivalry into an opportunity for alumni engagement. Harvard's Mary Sansone, along with Melanie Phan and Christiana Casaletto-Lozzi, partnered with Yale's Stephanie Stephens, Carissa Violante, and Jamie McCormick to create engaging and collaborative digital content, including alumni stories and videos, leveraging social media platforms like Instagram for broader reach. Over two years, they successfully engaged alumni on both sides, showcasing positive narratives of shared experiences and familial ties across the universities. Employing tools such as Canva and CapCut, the teams were able to produce creative content that significantly increased engagement metrics. The presentation underlined the importance of leaning into collaboration and camaraderie rather than rivalry, illustrating how institutions can creatively engage their communities and foster positive connections.

Keywords

collaborative alumni engagement

Harvard-Yale football game

digital content

social media

alumni stories

community engagement

Canva

CapCut

positive connections