Roundtable: Taking Your Magazine Online-Recording

Video Transcription

Video Summary

This video captures a virtual roundtable where editors from various educational institutions discuss transitioning alumni magazines from print to online formats. The session begins with introductions and a poll to assign breakout rooms focusing on specific topics like starting the online transition, hurdles faced, platform choices, editorial changes, goals, strategy, hybrid vs. fully online pros and cons, stakeholder communication, content freshness, and tips learned. Participants share challenges such as limited staff and budgets, difficulties in enhancing multimedia content, and concerns about retaining readers amid digital fatigue. They discuss various platforms, editorial workflow adjustments, and the struggle to prove print's ROI. Strategies include leveraging analytics to track engagement, using SEO-friendly titles, and balancing evergreen with event-based content. The group emphasizes networking for continued support and exchange of insights. AI tools are briefly mentioned for editing assistance. The session ends with plans to create a discussion forum and follow-up events, highlighting the value of alumni surveys to advocate for print preservation.

Keywords

alumni magazines

print to online transition

editorial strategy

digital publishing challenges

multimedia content

audience engagement