Strategic Stewardship to Increase Donor Retention-Recording

Video Transcription

Video Summary

Summary: The video features Sarah Sims and Liz Many discussing strategic stewardship to increase donor retention. They address the low national averages for retention rates and the reasons donors leave organizations. The presenters emphasize the importance of engaging donors and building relationships with them as they progress through the donor pyramid. They highlight the behaviors that drive engagement and provide examples of milestone and impact communications to retain first-time and loyal donors. The session focuses on behavior-based donor retention strategies, advocating for customized stewardship experiences for different donor segments. They discuss various segments, including first-time donors, emergency fund donors, and unrestricted fund donors, providing examples of personalized journeys and prompt communication. Pre-planning for giving days and targeting key donor segments for retention are also emphasized. The presenters stress the use of impact communications, such as videos and personalized messages, to increase donor engagement and retention. Overall, the session offers insights and strategies for retaining donors through personalized and impactful stewardship experiences.

Keywords

strategic stewardship

donor retention

engaging donors

donor pyramid

behavior-based donor retention

customized stewardship experiences

first-time donors

emergency fund donors

unrestricted fund donors

impact communications