Summer Institute for Communications and Marketing Pre-Institute Sessions-Affinity Based Engagement to Giving

Affinity Based Engagement to Giving_T. Jackson

Pdf Summary

This document discusses the concept of affinity engagement for increased giving. Affinity refers to a natural liking or sympathy for someone or something, as well as a resemblance in characteristics or a relationship. Affinity groups can include class cohorts, different ethnic or racial identities, young alumni, LGBTQ identities, and more. The document provides examples of successful affinity engagement efforts, such as Dartmouth DGALA's initiatives, Smith Reunion Teas, and LinkedIn possibilities. It also suggests recruiting internal advocates, testing programs, and learning from peers. The document then presents different teams and overall programs that could implement affinity engagement strategies, such as a reunion event, a young alumni pilot, or an athletics effort. It encourages considering the goals of the engagement, the target audience, potential internal and external helpers, and measurement of success. The document concludes by asking if it was helpful and if there are any ideas to take away.

Keywords

affinity engagement

increased giving

affinity groups

successful affinity engagement efforts

Dartmouth DGALA

Smith Reunion Teas

LinkedIn possibilities

recruiting internal advocates

measurement of success

takeaway ideas