Summer Institute for Communications and Marketing Pre-Institute Sessions-CASE Summer Institute VIP Campus Partnerships

CASE Summer Institute VIP Campus Partnerships - FINAL

Pdf Summary

The document is about the Case Summer Institute 2023 and emphasizes the importance of partnerships and knowing the key stakeholders on campus. The document highlights potential campus partners such as student affairs, diversity equity inclusion & belonging, development & alumni relations, and more. It provides a game plan for forming partnerships, including revealing motivations, managing expectations, aligning plans, and avoiding pitfalls.<br /><br />In session exercises include thinking of a partner at your current campus who can become a productive and valued partner, and shaping a partnership strategy using the provided framework. The document also encourages investing time in understanding the dynamics and motivations of potential partners, managing expectations, and aligning plans.<br /><br />To foster alignment, it suggests developing a list of top faculty, attending lectures and academic engagement, and connecting prospects to campus partners. It emphasizes the importance of fitting in naturally to current activities, understanding the value for students and alumni, and being aware of the campus high season.<br /><br />Avoiding pitfalls includes recognizing that you may be their first contact with advancement, seeking role clarity early on, identifying shared objectives, and being consistent and following up.<br /><br />Lastly, the document encourages finding a partner and sharing the developed partnership plan, as well as discussing specific action steps to begin the relationship. The document concludes with closing reflections on the Case Summer Institute 2023.

Keywords

Case Summer Institute 2023

partnerships

key stakeholders

campus partners

forming partnerships

managing expectations

aligning plans

avoiding pitfalls

productive partner

partnership strategy