Summer Institute for Communications and Marketing Pre-Institute Sessions-Campaign Communications Narrative

Campaign Communications Narrative

Pdf Summary

The document is a transcript of a presentation on campaign communications. The speaker emphasizes the importance of being able to reach an audience on both a logical and emotional level. They discuss the need for communication that is candid, compelling, and respectful of the reader or donor. The speaker gives examples of ineffective communication pieces and contrasts them with more engaging and personal approaches. They stress the importance of treating donors as human beings and not just as sources of funding. The speaker also emphasizes the need for collaboration with fundraisers and the importance of adapting to the changing needs and priorities of a campaign. They address the skepticism of donors, their desire for results and accountability, and the unpredictable nature of campaigns. The presentation includes glimpses into various communication materials such as a case for support, briefing documents, invitations, and FAQ guides. The speaker concludes by highlighting the fundraising potential and public relations benefits of campaigns, and encourages ongoing communication and collaboration in campaign communications.

Keywords

campaign communications

logical and emotional communication

candid communication

compelling communication

treating donors as human beings

collaboration with fundraisers

donor skepticism

results and accountability

unpredictable nature of campaigns

fundraising potential