Summer Institute for Communications and Marketing Pre-Institute Sessions-Campaign Communications Samples

Campaign Communications Samples

Pdf Summary

The Campaign Communications Plan includes various strategies and tools to engage high-capacity donors and promote the concept of "Connected Middlebury." This includes a print and web version of the Case for Support, films showcasing reasons to support Middlebury, briefs for key priorities, gift announcements, an interactive MAP component, and communications from President Patton. A Graphic Identity will ensure consistency, and the campaign will be integrated into the Advancement website and annual fund. Middlebury College is involved in social impact work, sustainability efforts, the arts, innovation, global engagement, and infrastructure projects like a new residence hall and renovations to the Department of Mathematics at MIT.

Keywords

Campaign Communications Plan

high-capacity donors

Connected Middlebury

Case for Support

films showcasing Middlebury support

key priorities

gift announcements

interactive MAP component

communications from President Patton

Graphic Identity