Summer Institute for Communications and Marketing Pre-Institute Sessions-Campaign Communications Slides

Campaign Communications Slides

Pdf Summary

The document outlines the campaign communications plan for a fundraising campaign. The plan includes various strategies and tactics to engage high-capacity donors and communicate the goals and mission of the campaign. <br /><br />Key elements of the plan include the creation of a case for support, both in print and web versions, which highlights the rationale, impact, map, pillars, funding priorities, giving opportunities, and capital projects of the campaign. The plan also includes the production of films, including an executive-to-executive perspective from trustees and the president, as well as leadoff films per pillar that showcase case-need-impact and personal perspectives of students and faculty. <br /><br />The plan also includes the creation of briefs and gift opportunities descriptions for various giving levels, as well as protocols for highlighting examples of philanthropy and volunteerism throughout the campaign. The document also outlines the development of a interactive map that allows users to click on locations to reveal stories that support the campaign. <br /><br />Other elements of the plan include presidential communications through essays and letters, talking points for trustees and senior leadership on key priorities and accomplishments, and a consistent graphic identity for all campaign collateral. The plan also includes campaign integration with the advancement website and annual fund, as well as the capture of the human expressions of the institution's defining values. <br /><br />Overall, the plan aims to fortify gift officers with tools, instill the campaign's educational model and differentiator in the minds of donors, and engage donors through various platforms and content.

Keywords

campaign communications plan

fundraising campaign

high-capacity donors

case for support

films

interactive map

presidential communications

talking points

graphic identity

gift officers