Summer Institute for Communications and Marketing Pre-Institute Sessions-Creative Brainstorming

Creative Brainstorming

Pdf Summary

Ashley Budd, a Digital Strategist and Designer, provides a breakdown of a creative brainstorming session agenda for the CASE Summer Institutes in 2023. The agenda includes a 1.5-hour session divided into introduction and ice breakers, solo brainstorming time, breakout rooms for different focus areas, and a report out.<br /><br />Budd suggests using the tool sli.do to create ice breaker activities. Sample prompts for the ice breakers include completing the sentence "Every __________ I…", brainstorming words associated with a specific topic, naming as many items in a category as possible, describing what certain groups of people do, and identifying what makes someone feel a certain way.<br /><br />After the ice breakers, there is 5-10 minutes of solo brainstorming time. This allows participants to think and come up with ideas individually.<br /><br />Next, the group is divided into breakout rooms for 20-30 minutes. Each breakout room focuses on a different aspect such as messaging, visuals, storytelling, and digital content.<br /><br />Once the breakout sessions are complete, the groups come back together for a 10-minute report out. Each group shares their ideas and findings with the larger group.<br /><br />To conclude the session, Budd suggests following up with leads from each group to further discuss memorable ideas, review the calendar, assess feasibility, and discuss project management.<br /><br />Budd provides her contact information, including her email and website, for further communication.<br /><br />No specific details are provided about the "Season of Giving" ice breaker, but a link to the Cornell University giving website is mentioned.

Keywords

Ashley Budd

creative brainstorming session

CASE Summer Institutes

ice breakers

solo brainstorming time

breakout rooms

report out

group activities

messaging

digital content