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Catalog
Summer Institute for Communications and Marketing ...
Digital Engagement
Digital Engagement
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Pdf Summary
The document provides insights into digital engagement strategies for alumni relations. It begins with an introduction to the session's focus, which includes relationship building, strategic thinking, and industry expertise. <br /><br />The document then explores various types of digital engagement, including digital networking, digital content, virtual events, hybrid events, and volunteering. Each section highlights the opportunities and challenges associated with each type of engagement.<br /><br />The importance of content development is emphasized, with suggestions for creating highly consumable content, coordinating campaigns, utilizing user-generated content, and monitoring technological advances.<br /><br />Measuring digital engagement is discussed, with a focus on tracking online events, volunteers, donations, email, social media, and website actions. The data can be used to inform future plans, prioritize engaged segments, identify recently engaged alumni, and understand audience behaviors.<br /><br />The document also includes a group discussion on successful digital engagement strategies, unsuccessful strategies, and desired strategies for future implementation.<br /><br />Considerations for digital engagement strategies are listed, including aligning digital outreach with strategic priorities, determining target audiences, resonating with audiences, allocating staff time and resources, increasing accessibility, measuring success, and aligning with institution branding and messaging.<br /><br />Resources and examples are provided, including links to CASE Circle of Excellence award winners and other resources such as the CASE Library and Academic Impressions Digital conference. The examples showcase successful digital engagement strategies from various institutions, including virtual events, social media campaigns, alumni welcome videos, TikTok videos, and alumni panel series.<br /><br />Overall, the document provides a comprehensive overview of digital engagement strategies for alumni relations and offers practical advice and examples for implementing these strategies effectively.
Keywords
digital engagement
alumni relations
relationship building
digital networking
virtual events
content development
measuring digital engagement
target audiences
institution branding
successful strategies
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