Summer Institute for Communications and Marketing Pre-Institute Sessions-Diversify your database (1)

Diversify your database (1)

Pdf Summary

The document titled "Diversify Your Database" by Dr. Shalonda F. Martin highlights the importance of capturing diversity, equity, and inclusion (DEI) data in order to strategically diversify an organization's database. The document presents various DEI statistics, such as the increasing diversity of the workforce and the impact of inequities in education and wages. It also emphasizes the impact of higher education and the benefits it provides, including higher earning potential and improved career readiness.<br /><br />The document explains the different forms of oppression, including individual, systemic/structural, and institutional oppression. It defines diversity, equity, and inclusion and discusses their significance in creating a sense of belonging, achieving justice, and promoting liberation.<br /><br />The importance of avoiding bias in data collection is stressed, and strategies are provided, such as expanding worldviews, conducting research, and involving diverse teams. The document also outlines the different sources of DEI data, such as alumni, faculty/staff, community leaders, and corporate partners. It suggests focusing on behavior, experience, and demographic data and provides sample questions that organizations can ask to gain insights into their constituents.<br /><br />The document highlights the role of data analysis and suggests disaggregating data by identity, considering intersectionality and affinity, and addressing unconscious bias. It emphasizes the need for accountability and encourages organizations to implement data measurements and processes to enhance organizational accountability.<br /><br />In conclusion, "Diversify Your Database" emphasizes the importance of capturing DEI data and using it strategically to create a more diverse and inclusive organization. It provides insights into data collection, analysis, and accountability, offering resources for further information and staying connected with Dr. Shalonda F. Martin.

Keywords

Diversify Your Database

DEI data

diversity

equity

inclusion

oppression

data collection

data analysis

accountability

diverse teams