Summer Institute for Communications and Marketing Pre-Institute Sessions-If You Build It, Will They Come

If You Build It, Will They Come - Affinity_FINAL

Pdf Summary

This document discusses the concept of affinity groups and why alumni offices should consider implementing them. Affinity groups are organized around shared interests or identities, such as race, ethnicity, gender, sexual orientation, age, and more. These groups provide a way for alumni to connect and engage with each other based on their common experiences and backgrounds.<br /><br />The document suggests several steps for approaching affinity groups. First, it is important to understand the context of the institution and partner with student affairs to identify popular student clubs. This will help determine the interests and needs of alumni. Additionally, collecting data through surveys and focus groups can provide valuable insights and help identify potential participants.<br /><br />Once the interests and needs of alumni are understood, the document recommends taking inventory of current engagement efforts and identifying areas where alumni who haven't traditionally been involved can be reached. Building a dedicated staff, establishing official guidelines for affinity networks, and finding enthusiastic alumni volunteers are all important for success.<br /><br />The document also provides steps for planning success, including defining support, determining group focus areas and goals, identifying volunteers, and ensuring long-term success through requirements and reporting. It emphasizes the importance of appreciating and thanking volunteers for their time and effort.<br /><br />Finally, the document suggests brainstorming different affinity groups that can be created or joined, including popular ones like race and ethnicity, LGBTQIA, veterans, as well as more unique ones based on alumni needs at different life stages.<br /><br />Overall, the document promotes the idea that building affinity groups can lead to increased alumni engagement and a sense of community among alumni who share common interests and identities.

Keywords

affinity groups

alumni offices

shared interests

identities

connecting alumni

common experiences

engagement efforts

dedicated staff

affinity networks

increased engagement