Summer Institute for Communications and Marketing Pre-Institute Sessions-Impact Reporting Sarah Lawlor 2023

Impact Reporting Sarah Lawlor 2023

Pdf Summary

The document discusses the importance of impact reporting in philanthropy and fundraising efforts. It outlines different types of impact reports, including narrative, financial, events, and visuals. The document highlights potential stumbling blocks in creating effective impact reports, such as lack of resources and passing the buck. It provides suggestions for creating reporting success, including making gratitude an organizational value, focusing on the human beneficiary, and ensuring adequate system support. The document also emphasizes the need to be flexible in form and specific in content, using templates as tools and incorporating various forms of media. It describes what reporting success looks like, including satisfied donors, donors becoming advocates, and stewardship as a selling point. The document mentions the potential for multi-media and online integration in the future, as well as the increasing demand for specific and measurable reporting. It concludes with a section for questions and discussion.

Keywords

impact reporting

philanthropy

fundraising

narrative impact reports

financial impact reports

events impact reports

visual impact reports

stumbling blocks

gratitude as organizational value

specific and measurable reporting