Summer Institute for Communications and Marketing Pre-Institute Sessions-It’s About More Than Just a Good Time

It’s About More Than Just a Good Time - ROI and Meaningful Events

Pdf Summary

The document discusses the importance of programming and events in alumni engagement and highlights five key takeaways from the session. The purpose and objective of events should be clear, and SMART goals should be set. Creating a sense of belonging for all attendees is crucial, and obstacles should be anticipated and addressed. The "afterparty" refers to reporting on the event's success. The document also emphasizes the importance of engaging and connecting with alumni through traditions and alumni college events. It suggests considering factors like accessibility and dietary needs when selecting a venue. Creating a sense of belonging can be achieved by finding commonalities and understanding differences. Leveraging keepsakes and networking opportunities can enhance the experience. Potential reasons for low attendance include busy schedules, distance, and cost. Coordination with campus partners and versatility in content delivery are also important. The event's return on investment (ROI) should be evaluated by considering factors like the attendees, income, meaningful contacts, and affinity. The document concludes by urging readers to know their objectives, set SMART goals, strive for a sense of belonging, anticipate obstacles, and celebrate successes. It provides contact information for the session leaders if further assistance is needed.

Keywords

programming

events

alumni engagement

SMART goals

sense of belonging

obstacles

afterparty

engaging alumni

venue selection

return on investment