Okay. Well, I'm going to kick it off then. Again, my name is Mike Parsippany and I'm director of marketing services at Harper College in Palatine, Illinois, which is a community college near the Chicago northwestern Chicago suburbs. And I'm really pleased to be here today as your faculty chair to introduce the Summer Institute's. In a moment, I'm going to turn it over to my case. Colleague Bruce is going to go through some of the the who, what, where, when and why. We have ahead of us the really good we have ahead of us. When you get to meet the rest of the faculty, this outstanding faculty that I'm so honored to work with. And then you're going to pick up with your coworkers. And because we'll do some work next week in support groups and you'll get a chance to meet the folks that will be leading your cohort cohort groups next week when we're in Madison. But I guess by way of of just kind of introducing you to the summer Institute and in just setting some expectations that I have, which really are just to have to me one of the most amazing professional development weeks that that I experience as a faculty member and now as a chair for the last few years. And also what we hear from attendees. I used to call this and I've still referred to it as past summers to refer this is like summer camp for big ideas. And I think that still holds true. But no matter the scale of your ideas or no matter the scale of your goals going into this, it truly is an enriching and a unique week. And I really don't know in my career or anything else quite like it. And I think that's that's why, you know, people that attend the institute often recommend it to others. And our faculty we will meet soon are just, you know, come back eager and and ready to to continue to inspire and share their experience with you as you advance your professional goals. So three things I want to leave you with, and I'll turn it over to Myra. Three things I'd like you to pack as you're getting ready to go to Madison next week, bring your curiosity. I think that, you know, recently there was a peer who was writing a marketing textbook and he picked my brain on what are some of the things that you value when you're talking to people in this field as they go through their go through their career? And the first thing I thought it was curiosity. I think as communicators and marketers, I mean, we're naturally curious. And I think that one of the things sometimes when we're bogged down with deadlines and huge project responsibilities is sometimes that curiosity gets squeezed out of us. Let's hope that doesn't happen to any of us. But this coming week is like the perfect opportunity for you to flex, explore and grow that curiosity. You're going to be exposed to just a number of different ideas and perspectives about marketing and communication. You're going to see some incredible examples, not only from the faculty in the presentations, but from your peers in the interdisciplinary sessions. I will tell you that in the eight or nine years that I've worked with the Summer Institute, this is the most robust year for those interdisciplinary sessions. So as someone who remains curious about this profession, I hope you'll join me and just really exploring what we're going to deliver to you in the second specific Summer Institute for Communication of Marketing specific sessions as well as that is interdisciplinary. So please pack your curiosity. The second is generosity, and I think you'll you'll find as you meet the faculty today and work with them next week, It's such a generous group as well as the case staff. Just, you know, they're excited about the field that we're in and they're excited about what they do. And mostly, most of all, they're excited about sharing that. But this gives you an opportunity to because you're going to be bringing your experiences, your perspectives, your set of skills and expertise, and you have the opportunity to share with us and share with with your your fellow attendees what you've learned and what you bring and what you're going to discover next week. So that whole generosity I, I think, is one that that really will serve you well as you go through your summer institute. And then I guess the final piece, which builds on both curiosity and generosity is pack your sense of adventure. I think we're going to be going, in my opinion, to one of the great summer cities, and we're going, like I already said before, to one of the great professional development opportunities. And so there are going to be a lot of adventures to be had next week in Madison. And the conversations and the presentations that happened in the sessions are incredible. But the conversations you're going to have during our social hours in our cohort sessions, which again you'll break into those today in those interstitial areas, breaks in real time are just so incredibly valuable. And I think you're going to really find that it's not really an island, it's an isthmus, and altogether it's an isthmus. But that isthmus of adventure will be one that you're really enjoying next week when we're advancing my word that I forget to say anything, Is there anything else that you want me to cover? If not, I'll turn it over to you. I thank you so much for that. Not anything I can think of right now, but if somebody can call out, I'm going to go through some slides to get you all prepared to join us all in Madison, Wisconsin. It can be a little daunting when you're new at a profession or job changing, and to then spend a week away from work. We just want to make sure that you're all prepared. If my screen chair isn't working, please, somebody let me know. So for this virtual session, we just want to make sure that you have some rules of engagement. Silence the noise, be visible. Identify yourself and be courteous. If you're available to be on camera, please do so. This is a time for you to be able to meet your fellow members of your cohort and start to build those bonds because you'll be meeting every day with your cohort. And so we just want to make sure that you have a robust experience this time when we're online together and this is our faculty, you'll meet them in just a minute. They are on the call with us now, but I just wanted to have the slide here so that you can see what institutions they are from and their job titles. This is also available on the case website and the conference. We have our case conference community that's available at communique start. Org. You should have received a welcome message from my colleague Riley in the community. That's where you're going to be able to find all the session slides. So those are posted a couple of weeks after the conference as we receive them from the faculty. Also in that there are the faculty spotlights that I've posted. There's information out CFR E credits, there's also information in about the program itself. So if you'd like a paper copy of the program, we are paperless on site. Please take the opportunity to go ahead and print that copy of the program that's posted in the conference community. When you go to community, that case dot org your login using your case credentials and again, this is the location. If there are any handouts or the session slides where you'll be able to find those items. And that's all in the community library. Like I mentioned before, your cohort assignments, if you're unsure which cohort you're in those session slides, all of those items are available in the library and that as a benefit to member institutions, you'll also be able to see everything that our library has posted here for you to be able to get some enhancements and other things that are available for you in our case library. You can also always contact the library. They're also able to always pull additional information for you, and that's again, another benefit of membership. If you have any questions about who is in the case conference or who is attending this particular conference, you can look in the member tab of the community and you'll be able to search all of the members that are available there. So if you're looking for somebody from another independent school or somebody from close to you in your state or other things like that, you'll be able to see all the information in there. All the information in there is posted based off of what people would like to share. So there could be an email address, there could be a title, there could be all this other information. So you'll find everybody who is registered for the conference in the member tab. Oh, sorry, I have skipped ahead. So all of you join the meeting through, learn that case dot org and you'll see when you click on my courses that there is a online course, it takes about an hour to complete and you'll be able to do this online course. The introduction to integrated advancement there online. And it's just to enhance your in-person experience. We have this online course offered for you, so please go to learn that case on orig at the same place where you came to attend this session and you'll be able to complete that hour long online course. And so for next week, just a couple of things to add to the three things that might encourage you to pack to be present, to actively participate, to listen to an open mind, to ask questions and respect others. The other thing I would encourage you to do is to look over that program and look over the integrated the Cross Institute sessions and to see which sessions would work best for you and the work that you want to do. So be really reflective about what questions you want to have answered throughout the Institute. If there is anything that you're struggling with at work or need support on, or when you want to celebrate with your fellow attendees, think about that. Look over the program and think about what sessions would work best with you. If there are any faculty members after reading their bio that you would just like to grab them for like 5 minutes and like talk something through, think about all those things and take full advantage of our time together on Onsite of Madison and synthesis of the Communications and Marketing Conference. And we do want to encourage all of you to use the hashtag case to come and post all of your pictures throughout the conference, share your experience with your network, and a few know before you goes. I've emailed all of this out. Casual dress is appropriate. That's fine. Please be sure to bring your walking shoes. We are using two conference buildings. They're about a third of a mile apart from each other or a five minute walk. And so we will be moving in between those conference buildings a couple of times a day. Be sure to dress in layers. I'm sure many people have this in your offices, but it's kind of nice to have an extra sweater or wrap with you if even if there's rain, we'll still be walking in between the buildings. So be prepared for that. And if you want to wear some spirit gear and something from your institution, you're welcome to do that as well. Important addresses, like I mentioned, that we are going to be into conference buildings. So the main conference building of the Granger School of Business, and that's where registration will be on Monday. All Institute plenaries will be in Shannon Hall in the Memorial Union, which is beautiful. I 100% encourage everyone to take time, enjoy a beer on the terrace and have some fried cheese curds. Bucky Badger is going to be making an appearance on Memorial Terrace, Wednesday o'clock at 4:00. So if you're around there, see, Becky, if you're staying in the residence hall, that's Smith Hall. And then attendees who are staying in the residence hall breakfast is included as part of your sleeping room fees, and that is in the Gordon Avenue market. We will have two special events offsite. We're going to have opening reception of Capital Brewery. The busses will be leaving directly after session two Capital Brewery from Granger Hall and then our closing reception at Manzanita Terrace. The busses will be leaving from Smith Hall and a lot of people will wear a special fun outfit for the closing reception. So as you're packing, that's something to keep in mind. And if you have any other questions, you can drop a couple of them in the chat. We'll try to answer everything that we can in the time that we have, but we encourage you to email your questions to conferences at Case dot org or if you have any changes to your registration or anything else like that. Email those two conferences, a case story on when Friday we're going to be sending a final institute reminder. So be sure to read through those institute reminders. All the messages that I have sent out are available at the case conference Community Library or I'm sorry, discussion tab. So please read through all of those emails and then feel free to ask any questions that you have and I will pass it back to Mike. Thanks, Myra. I guess right now I'd like to have family members introduce themselves and because I can't see everybody on my screen, I'll just call out your name and be ready to introduce yourself. And I'll start with I'll start with Matt Jennings. Matt, please tell our attendees about yourselves. I've shamed you into calling on you have You're going to be first all next week. Matt Hi, everybody. My name is Matt Jennings and the editorial director at Middlebury, which is in the Village. Well, our main campus in the village of Middlebury, Vermont. You might have heard in the news Vermont's been having a tough go as of the past couple of weeks, but we've been pretty fortunate where we are and Middlebury not to have the damage that it's happened around the rest of the state. Really looking forward to meeting with you guys, whether you were in my my workshops or just hanging out in the halls. Happy to talk crafted any time. Storytelling is kind of my go to. And no, I'm also equally happy to talk about bourbon or Golden doodles. I have a sidekick, nine year, almost nine year old Goldendoodle named Tom. He'd be happy to talk about him as well. But that's that's pretty pretty much it for me. Other than David Gibson's fortunate to be working with me. So I guess we'll let David introduce himself next. It's Matt, Tagg. David. You know, I knew that was coming. I could I could see Matt just over the hill to my left here. We live just about two miles away from each other. Both work in communications and marketing at Middlebury. I've been doing the institute for many years, and. And this is the best institute, the best sort of congregating of of colleagues is during during my year. And that year usually includes a number of conferences or speaking engagements. There's a just a spirit about the institute that I've found in a camaraderie and a ethereal human vibe to the week. And so looking forward to that, looking forward to meeting all of you. And I will say just to support what what our chair, Mike Zucchini, just mentioned about curiosity and learning something new. In all of my years, I've never heard the phrase isthmus of adventure ever before. And so the learning starts now. BRIGGS David Ashley, would you introduce yourself, please? Hi, everyone. I'm Ashley, Bud. I lead the advancement marketing team at Cornell University, and as a testament to summer institute, I have to. I have to say, I agree this is one of the best professional development experiences you can have. And Cornell is sending 15 people to summer institute this year, which is, you know, it just shows how much we value it as a professional development opportunity for our teams. And so you'll see three of my team members in our communications and marketing institute, they're not in my cohort, so they're everyone. I'll take care of them. They also see many of us really digging and next week and taking and everything that we can and I'm excited to talk a lot about marketing. I'm like, I get really excited about social psychology, influence, persuasion, how to get people to do things I want them to do. So I'm looking forward to meeting everybody, having a great week. I can't wait to be on the water. I can't wait to eat cheese and brats and drink beer. And I feel like a student because that's the really it is a very much like you get to go back into campus life for a week, which is incredible. Thanks, Ashley Toia, would you introduce yourself, please? Yes, thank you, Mike. Hello, everyone. I'm Toya Webb. I serve as the chief marketing officer here at Albion Community College, which is about 35 miles northwest of Chicago. I'm not too far from Mike. His college is Harper College. Just as he mentioned. I am really excited about the Summer Institute. This is my second year serving as faculty, and this year I'll be leading discussions on crisis communications, imposter syndrome as it relates to leadership. Also, marketing campaigns. It's such a wonderful experience and a beautiful city. So if you've never been there before, Madison is wonderful and I always see myself as a student. So even though I'm part of the faculty, I'm looking forward to learning from each of you, but also from the amazing faculty. So I'll be taking notes the entire time. Again, I will reiterate what Mike said is to bring your curiosity, make sure you have some fun, let your hair down, just soak in the moment and be prepared to learn a lot. It will be a fantastic experience for you. Can't wait to meet all of you extra day, so please, it's not here. I'll pretend. Okay. What would you like to say about day? Actually, today is going to be my cohort partner and she has. She's crushing it. She's doing some client meetings and she's actually traveling right now. So she is she is on her way to Wisconsin by way of a client pitch. But I, I needs no introduction. And she will totally consume probably all of us once we're there. So why don't we just why don't we just leave that one as a surprise for everybody? Perfect. Perfect. Gus, please, please introduce yourself. Thanks, Mike. Hello, everyone. From Brazil. I. I am Gus. No, I'm the director of Marketing Admissions and Advancement at the International School of Beauty Cuba, which is a city south of Brazil. What you say? Everyone said already. Everything from the from the conference. And I can say that I'm just passionate about education, about learning, and really kind of the impact that we can all create in those areas. And and there is so much we can do. There's so much we can influence that is such a big impact that we can create in the lives of the people that are living in our institutions. So I'm really for that. I've been in this area for 12 years as we've we've Toya is my second year as the faculty and I just appreciate all the whole team welcomed me and it feels like we're we're meeting friends in summer so I hope you can have that vibe as well that we're getting together is so nice, is such a nice place to to do the network. And I think something I can say in the conference is that what we learn in the conference and the connections that we make, they just do not stay at the conference. I think it goes beyond that and like from last year, there's still some people that attended the conference that I still like exchanged some messages that we hang out, that we talked about things that we're doing at work on some things. So I think I can add think about the long term as well, not just for the conference but the connections you're making, not just with the faculty but also the attendees. And I'm so looking forward to meet everyone. in Madison. Thanks so much, Gus. Myra Are you going to send us to cohorts? Is there anything else we need to do? So I'm going to send you all into cohorts so that you can meet each other for the first time. Just a note about it. No need to return to the main room. Once you're in your cohort, you can go ahead and sign off of the meeting. Once your cohort meeting is done, I will say we will be closing this room at 5 p.m. Eastern time. So enjoy everyone, enjoy meeting each other.

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