Summer Institute for Communications and Marketing Pre-Institute Sessions-Write Better Emails

Write Better Emails

Pdf Summary

The given document discusses the importance of effective email communication and provides tips for writing emails that people will actually read. The document starts by highlighting the high return on investment of email marketing compared to other forms of advertising. It also showcases statistics that show the preference for email as a response to information requests and its effectiveness in nonprofit fundraising appeals.<br /><br />The document emphasizes the need to grab readers' attention quickly, as the time spent reading emails has decreased over time. It suggests focusing on clear subject lines and using simple language that is easily understandable by a wide audience. The importance of the "from" line is also highlighted, with recommendations to use an entity or person that the recipient has a relationship with.<br /><br />Tips for writing effective subject lines are provided, including making them action-driven, adding urgency, avoiding spam words, and using personalization and emojis in moderation. The document also stresses the use of simple language, noting that popular mass-market content is written at a 7th to 9th-grade reading level. Simple language makes content more accessible, encourages action, and reduces doubts and hesitations.<br /><br />The use of buttons instead of links is suggested to increase click rates, and it is recommended to use specific and action-focused wording in links. The document provides a sample email structure, focusing on concise and action-oriented content. It also emphasizes the significance of bolding important information and using a signature to give the email a personal touch.<br /><br />To test the effectiveness of emails, the document suggests the "2-second rule" to see if recipients can quickly understand the email's purpose. It provides examples of emails and asks readers to identify the desired actions or content in each one.<br /><br />The document ends with a brief mention of the content author's podcast, "Talking Tactics," and their invitation to connect on LinkedIn.<br /><br />Overall, the document provides valuable insights and practical tips for crafting emails that will capture readers' attention and encourage desired actions.

Keywords

email communication

effective emails

email marketing

subject lines

simple language

from line

click rates

email structure

desired actions

connect on LinkedIn