In this webinar designed for community colleges and small shops, participants will learn:
This session will highlight various strategies and tactics that can help boost alumni engagement at two-year institutions. You will learn how to develop engaging communication practices (e.g. e-newsletters, birthday announcements, and interactive social media), and establish various alumni benefits (e.g. alumni cards, giveaways, gatherings, and community benefits) that are designed to increase alumni engagement.
You will gain two or three ideas that you can implement on your campus, as well as an understanding of the challenges and benefits of creating an alumni engagement plan.
Integrity and ProfessionalismExcellence in conduct representing oneself and one’s institution and the profession (Builds and maintains trust, ethical conduct, personal accountability, storytelling, effective communicator, presenter and facilitator)
Business and Financial AcumenUnderstands the business situation and financial factors and takes responsibility for the best course of action (Data based decision making, financial fluency, institutional business knowledge, industry business knowledge)
Industry/Sector ExpertiseFocused upon knowledge and skills requisite to specific domains of practice within the profession (Fundraising, Constituent and Alumni Relations, Marketing and Communications, Public Affairs and Government Relations, Management, Advancement Services)
Relationship BuildingEffectively utilizing interpersonal skills to build and maintain strong professional relationships between the organization and internal and external stakeholders (Effectively engage volunteers and stakeholders, consensus building, collaboration and teamwork, stewardship, negotiation, conflict resolution, proactive relationship development)
Emotional IntelligenceRecognizing emotions and understanding how they impact you and others to guide thinking and behavior (Active listening, self-awareness, empathy, social awareness, social skill)
Strategic ThinkingEmploys methods and processes to view a situation, assess factors, and create effective implementation plans with measurable results (Align strategy with action, critical thinking, innovative problem solving, change management, adaptability to complexity, strategic planning, understanding data and context, strategic stakeholder engagement)
LeadershipLeading with vision and credibility, to effectively manage self, others and resources to achieve organizational impact. The ability to define what the future should look like, align people with that vision, and influence others through authenticity and inspiration to make the vision happen despite obstacles. (Entrepreneurial, models’ engagement in advancement, manages ambiguity, future focused, executive presence, perseverance, courageous communicator, continuous learning)